Why use color printing?
There are several good reasons why you should choose color printing over black and white. One reason is because it gives all your prints a stunning and professional quality that can help to increase the sales of your business. For most printing needs that you encounter your best choice would be to use color printing.
Another reason is that color printing is a more precise way of creating a printed image. It brings out more details and gives printed material a pizzazz that you can not get from any other type. Color printing makes your images seem to come to life. This is what makes the viewer first look at your product, then once you have their attention they may see that you have a lot to offer them.
Color printing not only produces a better quality product, but it is also very economical. Even if using color cost you just a little more in the beginning it will be worth it in the end to make your advertising more effective. The better advertising you put out there the more potential buyers you reach, which in turn means more sales.
Another reason why you should use color printing is because it can help make your company look more stylish and professional. You can take a plain black and white document and turn it into a beautiful work of art. It can be something that will capture the attention of consumers and encourage them to take a second look at what you are advertising. It just simply makes them more interested.
Combining an experience staff and the right technology together provides you with quality results. So it would be a good idea to see what qualifications a printing company has to offer before choosing one. This way you can make sure they have the experience needed to provide you with the best printing possible.
Color Affordability
Today, color is everywhere. It is also very affordable. With digital technology, printing documents in color is now a very cost effective proposition. In the recent past, due to pre-press set up and other equipment constraints, only large volumes of color printing were cost effective. Today, even very low volumes can be printed in color very economically. And large runs don’t need to be static. Now, each document can even be personalized with different content or photos inserted based on who the reader is. Truly powerful communication methods are now available to businesses and organizations both large and small.
How to Use Color Effectively
Since color is such a powerful motivator, it should be the first communication choice for any document for which a response is desired. In many cases, response oriented documents are aimed outside the organization toward customers and other external constituencies. But many internal documents also represent important communication opportunities. Communications with employees in color are much more likely to be read and acted upon, which can lead to a real productivity boost.
Documents aimed outside the organization should almost always be in color. The use of color indicates that the communication is important and should be acted upon. It communicates a certain quality about you and your organization, which can lead to more effective and beneficial relationships with customers and other external constituents.
Research shows color positively impacts business.*
Color increases motivation by up to 78%.
Documents are created to call readers to action whether inside or outside your organization. Producing that messafe in color further increases the chances that it will be acted upon and targeted results will be achieved.
Color can improve brand recognition by up to 80%.
Nobody likes to be forgotten. Using color in marketing and sales collateral helps people better remember ideas, attitudes and offering associated with your organization and logo.
People are 55% more likely to pick up a full-color piece of mail first.
Using mail to get in front of a customer can be challenging. Using color in mailers increaes your chance of being Read. Don't waste time and money sending out black and white.
Color can increase payment response by up to 30%.
Research has shown that highlightin gthe amount owed on a bill or incoice ensures a more powerul payment. That's a definite way to help improve company cash flow.
Color increases comprehension by as much as 73%.
Both internal and external customers can avoid costly and time consuming mistakes by using color in documents. Doing so will help expressed ideas be quickly and concisely understood.
Color reduced errors by 80%.
Filling out forms can be tedious process but it's even harder to process forms that have not been completed correctly or sufficiently. Highlight color can be added to instructions and important details to improve the quality of collected data.
Information can be located 70% faster if it’s in color.
Each day hours are wasted trying to locate documents and the information contained within them. Time is especially critical to executives who need data to make consequential decisions. Color documents help busy executives spend less time searching and more time directing the business.
Information can be located 70% faster if it’s in color.Highlight color improves search time by 39% compared to using different fonts.
Help employees find information they need faster by including highlight color versus just changing the font size or typeface.
*Studies: Loyola College, Maryland, USA, by Ellen Hoadley, Ph.D., Laurette Simmons,Ph.D., and Faith Gilroy, Ph.D.; Case & Company, Management Consultants; Bureau of Advertising, Color in Newspaper Advertising; Maritz Motivation, Inc., Southern Illinois.
